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Goals, aligned.
From company to person.

Set company goals at the top. Personal goals align to them. Aspen tracks progress automatically from work signals and feeds outcomes back into 1:1s and reviews — so goals stop being a Q1 exercise nobody revisits in Q3.

How it works

Set, align, track, feed back. Goals that move with the work.

Goals in Aspen aren't a document. They're a living layer connecting company outcomes to personal progress, updated by the work itself, not by quarterly check-ins.

01 — Set

Company goals first.

Leadership sets the top-level outcomes for the quarter or year. Aspen makes them visible to the whole org from day one. Everyone sees the destination before plotting their own route.

Company · Q2
Grow revenue 25%
Top-level
Land 12 new enterprise deals
7 of 12 · On track
Expand pricing to mid-market
Beta launched · GA Jun 24
02 — Align

Personal goals ladder up.

Each person sets goals that connect to a parent goal up the ladder. Aspen shows the full chain — what you own, what it contributes to, who else is pulling in the same direction. No more goals that exist in a vacuum.

Slack — DM with Aspen
a.
Aspen APP10:14 AM
Your goal connects to the whole org.
CompanyGrow revenue 25%
Team · SalesLand 12 enterprise deals
Your goalClose 3 enterprise deals in Q2
03 — Track

Progress updates automatically.

Aspen reads the signals already moving through Slack — closed deals, shipped features, peer feedback, 1:1 notes — and connects them to the goals they advance. No more quarterly status decks that take three days to assemble.

Personal · Marcus T.
Close 3 enterprise deals in Q2
Auto-tracked
Acme Corp · $420k ARR
Closed · Apr 18 (logged from #wins)
Northern Bell · in late-stage
Contract review · update Jun 02
Third deal · prospecting
At risk · no new pipeline activity 14 days
04 — Feed back

Goal outcomes feed reviews and 1:1s.

When 1:1 prep generates, Aspen surfaces goal progress and what's blocking. When review time comes, goals show up in the draft with their outcomes and evidence. Goals become the spine of performance conversations, not a separate tab.

Slack — DM with Aspen
a.
Aspen APPTue 9:00 AM
Marcus 1:1 prep · Q2 goals snapshot. Two of three deals on track. Third needs unblocking — no pipeline activity for 14 days. Worth raising. Surfacing in this week's brief.
Why this matters

Goals usually die in February. Aspen keeps them alive.

The usual outcome

Set, forgotten, scrambled.

  • Goals set in a doc nobody opens after week two.
  • Personal goals disconnected from anything bigger.
  • Manual quarterly status updates eat days of work.
  • Reviews can't reference goals because nobody remembers them.
  • When priorities shift, goals stay frozen and become irrelevant.
With Aspen

Set, aligned, alive.

  • Goals live in Slack alongside the work that advances them.
  • Every personal goal ladders to a team and company outcome.
  • Progress updates automatically from wins, notes, and shipped work.
  • Reviews draft straight from goal outcomes and evidence.
  • Reshape goals as the work reshapes — no forced lock-in.
Questions

Common questions about Goals.

How are goals different in Aspen?

Goals in Aspen live in Slack, where work actually happens. Company goals get set at the top, personal goals align up to them, and Aspen updates progress automatically from real work signals, not from quarterly status meetings nobody remembers.

Do I need to run OKRs?

No. Aspen works with whatever framework you use: OKRs, KPIs, milestones, or just outcome goals. The structure is light: set a goal, tie it to a parent if relevant, let Aspen track progress.

How does Aspen track progress automatically?

Aspen watches the signals already moving through Slack: wins shared, feedback exchanged, 1:1 notes, status updates. It connects those moments back to the goals they advance and updates progress. You can override or adjust at any time.

Can goals roll up across the org?

Yes. Personal goals ladder up to team goals, team goals to function goals, function goals to company goals. At every level, Aspen shows how individual progress contributes to the broader picture.

How do goals show up in reviews?

Goal outcomes feed directly into review drafts. When Aspen writes the first pass, it pulls from the goals an employee owned, their progress, and the evidence behind it. Goals stop being a separate process and become the spine of performance conversations.

What if my work changes mid-quarter?

Update the goal. Aspen treats goals as living things, not frozen contracts. Reframe scope, change priorities, retire what's no longer relevant. The system rolls with the work, not the other way around.

Start today

Make goals move.

Aspen is in early access. Request access and we'll set up your first goal ladder together, free for 30 days.